After all the time and efforts you spent planning your cleaning business, you are now ready except there are no clients yet. With all the money you put up so you can have your cleaning business, you are now guessing when you can start recovering your investments. Clients will not find you; you have to find them. You first have to establish your name before clients start looking for you. Meanwhile, you need to take some serious steps to find clients - to generate leads for your cleaning business.
The first place to search for leads is online as it is teeming with online companies that can help you in your business. By typing ‘lead generator’ in a search engine, you will have thousands of companies that can look work for you or have places where you can post your own ads. You will find an online company that can sell you a list of people to contact or a company that has a list of active clients who are looking for the services you are selling. These online companies can help generate clients for you without you spending a fortune.
You can do your own lead generation right in your own area without losing your shirt. If you can afford it, you can hire a local ad agency or run a half page ads in a newspaper and get the word out that you are in business. You can try your hand in a little computer graphics and design a professional flyer that will sell your business. Once you finished your flyer, you can go to a copy shop and make at least 500 copies which you can bring to your local newspaper for an insert. You will charge a small amount for inserting your flyer into the newspaper. You can choose the day of the week and the area your flyer will go with the newspaper. For the amount you paid to the newspaper, you have devised a very good and effective way of generating solid leads for your cleaning business.
Do not pass the opportunity of working with an established cleaning business. No, you are not going to compete with that established business, rather you will be working for it. An established cleaner can be overflowing with work which they have to turn down because they can no longer handle them. You can offer to subcontract their excess business and you get a commission for doing so. Since cleaning is a repeat business, the established cleaner will keep on sending you the same customers that you serviced and maybe later on, they can send you clients to you if they are really satisfied with your performance. Subcontracting is a lot better than having no business at all.
Advertise your business through promotions. You offer freebies and your name will be known in the community thus generating leads for your business. You can have a tie up with some local businesses say a grocery store or a restaurant. Put up a box where customers can put a slip of paper with their name and phone numbers. At specified time, draw out the winner who will get free cleaning services from your company. This promotion works two-ways. It promotes your business and the business that allows you to put that raffle box - a win-win situation for both of you.
See: Start a cleaning business
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Tags: business, cleaning, clients, efforts, except, generating, leads, money, planning, ready, time